CREATIVE 
PORTFOLIO

I'm a fourth-year advertising student at Penn State University, passionate about social media strategy and digital marketing. My journey in this industry began in my second year when I joined Happy Valley Communications as an Account Associate, where I started working with graphics, outreach, and social media for a client. 

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I have held various positions during my time with HVC. Still, today, I serve as the Director of Client Relations, communicating directly with clients, leading acquisition efforts, and ensuring continuous client satisfaction. In addition to my role with HVC, I am the Strategic Communications Intern for the College of Liberal Arts. Together, these roles have sharpened my ability to lead with empathy, adapt quickly, and think creatively under pressure. 

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Along the way, I have developed a deep appreciation for data-driven storytelling, cross-team collaboration, and creating work that reflects both purpose and personality. 

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What sets me apart in the digital space is my upbeat approach and commitment to professionalism. I believe advertising should do more than capture attention; it should build trust, spark connection, and make audiences feel like they're a part of something bigger. 

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Whether I'm crafting a campaign or refining a brand's voice, I aim to create experiences that resonate authentically. Outside of my professional involvements, you can usually find me reading a cozy book, catching up on my favorite TV show, or experimenting with new baking recipes. I am also a yoga enthusiast; my practice keeps me grounded and provides an active space to recharge. 

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I am driven by curiosity and fueled by creativity, always excited to bring fresh ideas to life. Let's build something that doesn't just stand out–but sticks.